SEMIOTICS LOGO

SEMIOTICS LOGO

-Discuss-
The logo I have chosen represents the skateboarding company Santa Cruz. It is a blue severed hand with a mouth in the palm.

-Specific Symbols- 
 The Hand, screaming mouth, blood

-ORIGIN of Symbols-
 *For blood, the meaning is closely tied with passion, but also with death, war, sacrifice and the warding off of malicious powers
*For the screaming mouth, it could symbolize anger, anxiety, and intensity.
*For the Hand, the origin of what a hand symbolizes all depends on how the hand is positioned and if it is left/right. A left hand symbolizes decay/death, but as far as the hand position goes it all depends on the viewer. Its current position looks to me as if its a bit intimidating, most certainly  threatening, you don't want to shake that hand.

  
-Discuss Meaning-
 All these symbols seem fitting for a hardcore skateboard company like SANTA CRUZ. The blood for example professional skateboarders really have a PASSION for skateboarding scraping their skin off constantly and getting their foot coordination right. Its a war between you and whatever obstacle your trying to conquer, hence the bloody strips of flesh hanging off the arm and the bright red tongue. Representing all the blood the skaters must spill to support and skate for their team (Santa Cruz).

 The screaming mouth symbol could mean how angry one of the Santa Cruz team-members get when not being able to land a trick for their video. (screaming as a result) Or the screaming mouth can also represent how intense their skateboarding is, since each skateboard maneuver has some painful consequences if its a failure.

 Last but not least is the HAND symbol, not sure if the artist was meaning to use the left hand which signifies death, but it could mean that the team will slay any competitor who challenges them and bring death to the toughest skate spots. Judging on the position of the hand, it symbolizes a firm intimidating position symbolically saying they are no pushovers, these guys will push back. 

-Semiotic CATEGORY-
This type of logo would be probably be categorized as a SYMBOLIC image, since you would have to know this bloody hand is representing a group of professional skateboarders.

COLOR MODE Exercse

COLOR MODE: RGB
-Number of Colors: 60.7 Million
-Uncompressed File SIZE: 4.89 M

    
COLOR MODE: Gray Scale
-Number of Colors: 256
-Uncompressed File SIZE: 1.63 M 






















COLOR MODE:Indexed Color
-Number of Colors: 256 or less
-Uncompressed File SIZE: 1.63 M



















 

 COLOR MODE: BITMAP
-number of Colors: 2
-Uncompressed File SIZE: 208.5 M 


















 -Can you change FILE FORMAT just by changing it's name?
   no you can not,



-How many colors are in the following COLOR MODES

-RGB= 16.7 million colors


-INDEXED COLOR= less than 256


-GREYSCALE= 256


-BITMAP= 2






























   

VECTOR and RASTER logos

Here is how to transform a RASTER image into a VECTORIZED image using Adobe Illustrator.

With Adobe Illustrator you open up the image 
  you want to edit. The image might be a little over sized, using the mouse and the shift key to evenly  shrink it down to size. At the top of the screen there is a button that says image trace, from the  options it shows you, you must pick the image trace and choose which option makes the image more  identical to the original. 

After the colors of the image are as identical as possible to the original, that is when you are finished with turning the image into a raster image. Click "SAVE AS" and save it in ".AI" format. After saving it in an .AI format if you plan on sending this image or posting it online go to FILE and click on SAVE FOR WEB, by doing this you can now change the format to either " .JPEG " or " .GIF ". Now the file is ready for delivery to be posted in blogs like mine or to be sent to a friend to show them your ADOBE ILLUSTRATOR skills.

 

SEMIOTICS

SEMIOTICS!!!

-Semiotics is the science of SIGNS- 

There are three categories of semiotics

-ICONIC-            -INDEXICLE-         -SYMBOLIC-
the symbol looks            the symbol shows               A symbol that has to
 like what its                  the cause and effect          be learned what it means.     
 represents.                   of what it represents.

Crayon Rubbing Symbol

-The symbol I used here is the Arizona Western College symbol

-This type of symbol would be a symbolic one since you have to learn that it represents the college.
-The meaning of this symbol is the college that is located in the foothills, that is why it looks like two mountains that are actually an A and a W. Or the A could represent a stylized tear drop for all the college students that get Fs. 
  

CRAYON_ReubenAltamirano

GOALS of Assignment 
  -The goal of this assignment is to point out the difference between texture, symbols, and text and use  crayon rubbing to overlap these elements. 

New Skills that I Learned 
-I learned that you can create cool looking designs with ease by just using a crayon and a relief surface and the difference between Texture, Symbols, and Text. 

 
Critique on Crayon Rubbing 1
 -While creating the first crayon rubbing, I tried to use a nice warm color scheme since the sun was radiating a great amount of heat and since the AWC logo has sun like rays coming out of it. Then using the black to make the text of AGUA-NO stand out.
There was also the gallery room nearby so using the relief of the word GALLERY, I placed it multiple times in the center of the page not really completed all the way since I rushed to fill in the space.





 




Critique on Crayon Rubbing 2
-On this second crayon rubbing, there was a total opposite color scheme of the first one just to mix things up except for the orange background. Using Purple, Blue, gray, and a subtle warm orange, being close to the rest rooms I rubbed over the words in both gray and purple one being upside down for a more dynamic point of view, as for the orange background there was a perfectly placed palm tree trunk for my use and laid my paper on there. To complete the over-lapping of symbols and texture I finally added multiple 1s and 5s through the top half of the paper completing the second crayon rubbing and also the assignment. 

 

 

  Introduce Yourself:

 My Name is Reuben Altamirano, I am 21 years old and am attending Arizona Western College here in Yuma Arizona. I love all types of art, skateboarding, and making art myself

 What is your Major:

 My major is in Graphic Design, my goals in taking this graphics class is to have basic understanding of computer software systems like Photoshop and just learn more about computer graphics in general, so I could be more prepared with how to use modern technology.

What University are you going to continue education

After I am finished with my education in Arizona Western College, I plan to continue my education at A.S.U.

What kind of Experience with Graphics/Design

I do have past experience in painting and drawing, but none on Graphics.

 Vacation Spot

                                                                                              the perfect vacation spot to be in would be
                                                                                                any of the islands of Hawaii because of
                                                                                                their consistent warm weather.