SEMIOTICS LOGO

SEMIOTICS LOGO

-Discuss-
The logo I have chosen represents the skateboarding company Santa Cruz. It is a blue severed hand with a mouth in the palm.

-Specific Symbols- 
 The Hand, screaming mouth, blood

-ORIGIN of Symbols-
 *For blood, the meaning is closely tied with passion, but also with death, war, sacrifice and the warding off of malicious powers
*For the screaming mouth, it could symbolize anger, anxiety, and intensity.
*For the Hand, the origin of what a hand symbolizes all depends on how the hand is positioned and if it is left/right. A left hand symbolizes decay/death, but as far as the hand position goes it all depends on the viewer. Its current position looks to me as if its a bit intimidating, most certainly  threatening, you don't want to shake that hand.

  
-Discuss Meaning-
 All these symbols seem fitting for a hardcore skateboard company like SANTA CRUZ. The blood for example professional skateboarders really have a PASSION for skateboarding scraping their skin off constantly and getting their foot coordination right. Its a war between you and whatever obstacle your trying to conquer, hence the bloody strips of flesh hanging off the arm and the bright red tongue. Representing all the blood the skaters must spill to support and skate for their team (Santa Cruz).

 The screaming mouth symbol could mean how angry one of the Santa Cruz team-members get when not being able to land a trick for their video. (screaming as a result) Or the screaming mouth can also represent how intense their skateboarding is, since each skateboard maneuver has some painful consequences if its a failure.

 Last but not least is the HAND symbol, not sure if the artist was meaning to use the left hand which signifies death, but it could mean that the team will slay any competitor who challenges them and bring death to the toughest skate spots. Judging on the position of the hand, it symbolizes a firm intimidating position symbolically saying they are no pushovers, these guys will push back. 

-Semiotic CATEGORY-
This type of logo would be probably be categorized as a SYMBOLIC image, since you would have to know this bloody hand is representing a group of professional skateboarders.